Local SEO Services
Local Search Engine Optimization Solutions to help your business gain local visibility, brand exposure, quality local citations, and better local search rankings.
Website Design for SEO
We create or enhance websites or landing pages to allow you to achieve your business goals. We see design as a tool, used to achieve growth and value. Conversion optimization depends on the design too. We design for SEO Services.
PPC Google Ads
We are masters at Google Ads, we know how to get your ads to convert and turn into real profits for your business. We also understand the link between content and Adwords, let us add value to your PPC advertising ROI.
Social Media Marketing
Graham Netware is one of the industry’s leading social media management agency, offering competitive social media management services. With a custom social media marketing service plan, your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more.
Ecommerce SEO Services
Search engine optimization (SEO) is one of the most effective, affordable ways to grow your e-commerce store and boost your revenue. When you rank at the top of search results, more people can find and contact your business. If you want to boost your e-commerce store’s rankings, Graham Netware can help.
Our SEO Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth competitor analysis and market research; and a comprehensive SEO Audit to ensure that we identify the sweet spot for delivering results as quickly as possible.
SEO FAQ – Frequently Asked Questions about SEO South Africa
Do I Really Need SEO?
Short answer: yes, yes you do.
Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channels (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
How Does SEO Work?
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.
Everybody loves pie, so focus on making yours as big as possible.
Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.
If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”
How Do I Improve My Website’s Authority?
The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy those websites are.
Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favorite link building techniques here).
How Do I Improve My Website’s Relevancy?
The short answer is to do everything that we outlined in this article about SEO audits.
Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand what your website is about pizza.
For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).
Add these words and phrases to your header tags, title tags, alternate text, links, etc.